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Are you a glass water pipe smoker and you are preparing your trip to Israel? In that case, you should know that the government of this country has extended its law against smoking adding to the list of places where you can not smoke open public spaces such as railway stations or bus stops for example.
The amendment, which has made flag’s own Israeli Prime Minister Benjamin Netanyahu , who also holds the portfolio of Health in office, has been approved and now it is going to do effective at bus stops, stations, halls open holidays , swimming pools and entertainment of all kinds.
Since 1983, when the famous and controversial was approved “Israel Clean Air Act”, successive governments have introduced new laws to combat smoking. In recent years it has banned smoking in all enclosed public spaces, institutions and workplaces.
The new law is so restrictive that even prohibits owners of these places put ashtrays on any of the affected sites. Inaddition, owners must display signs of “no smoking” and, like police, to ensure that their customers do not smoke.Otherwise, they face tough sanctions sheqels 5,000 (about 1,000 €).
While in Tel Aviv these measures have been implemented with some tolerance, other municipalities such as Beer Sheva are famous for their relentless persecution against smokers. So before you light up a cigarette, looks good where you are.
Many immigrants to Israel who are not fluent in Hebrew — especially those who are native English speakers — end up working in some type of sales or marketing position that focuses on selling to customers or clients in their native countries.
Six years ago, I was one of those immigrants. Partly as a result of my prior career as a Boston journalist and newspaper editor, I found myself working in Tel Aviv in some nebulous field called “seo expert brisbane” a few months after leaving ulpan in Jerusalem.
Today, after working for various Israeli companies and doing some private consulting, I now work in the digital marketing space for The Cline Group, a global strategic-marketing agency with many clients who are startup companies here in Tel Aviv. Over the years, I have seen how the digital-marketing world has changed and wanted to offer some advice — both to any olim who want to enter the exciting online-marketing world and to those Israeli businesses that want to understand the strategic underpinnings of Internet marketing today.
Here are some things that both marketers and startups need to understand about modern online marketing:
In other words, “SEO,” at least as too many people think of term, no longer exists. If the CEO of an Israeli startup asks you how long it will take to rank first in Google, he does not get it. If the marketing manager of a website (especially in an ultra-competitive niche such as porn, forex, gambling, or pills) asks you to spin content or build random links with the exact-same anchor text, run away before the black-hat SEO practices burn the website to the digital ground.
(In fact, if you want to break into online marketing, find an entry-level position at an Israeli company or startup that sells an actual product or service to a specific audience — or at an agency that specializes in helping those types of businesses. Think about mobile apps, B2B SaaS products, B2C startup technologies, and more. Forget about porn, forex, gambling, and pills – and especially, God-forbid, binary options – because too many companies in these sectors try to manipulate Google, and the search engine will eventually beat them down in the end. Moreover, they exist primarily to separate people from their money.)
The secret to success in any industry is not to view “SEO” as a “bag of tricks” to get to first in Google but to understand that it is the long-term process of building the brands of companies and websites over time. Unfortunately, this is one of the major problems that I have seen specifically in the Israeli startup scene.
Startups often have shoestring budgets, and marketing is usually one of the last departments to get funded. It’s why a CEO will often think that he needs to hire only one “SEO” person to get him a lot of website traffic, leads, and customers almost magically. Nope.
Quality marketing is even more important today than in the past because the Internet and cloud computing have virtually eliminated the barriers to entry. Anyone can create a website or mobile app for comparatively little money – meaning that the competition in almost every sector has skyrocketed. In such an environment, great marketing and PR are the keys to success over the long term.
Whether you want to work in digital marketing or help your startup’s digital marketing, this principle is the first thing to understand. Stop thinking about SEO and start thinking about the process of good marketing (this essay has more information):
Image: The Cline Group (used with permission)
To learn more about true digital marketing today, I recommend taking Hubspot’s free inbound-marketing certification course and then reading Moz’s guides to SEO, social media, and linkbuilding here. Good luck! If you have any questions, feel free to connect with me on social media or elsewhere as listed in my Times of Israel profile at the top of this post. If you are a new immigrant – welcome, and good luck!
Thanks to the collaboration of xmovies8 we release 10 documentaries that open a door to a frozen conflict. How to live day to day Palestinians and Israelis and how they struggle to achieve peace?
Two sided story (2012)
The Parents Circle Forum, an association of Israeli and Palestinian families affected by the conflict, shown in this tape -directed by Tor Ben- Meyor- meetings and, as they say, if those who have lost the most important thing in life can meet and try to understand why they will not make political leaders. The confrontation of the two narratives is at the service work for reconciliation in societies that live back to the other’s existence. Through empathy they try toreach an understanding of the point of view of its counterpart. A process intended to end the cycle of violence, revenge eliminating through the dignity, courage and commitment to the peace of these families.
The House of Tomorrow (2011)
Under the TEDx talks, the idea of two women -Hanan Kattan and Shamim Sarif-, one Israeli and one Palestinian descent, to make an event called TEDx: HolyLand. The empowerment of women and the role of minorities are central themes bringing the reality of people, women in particular, who are Bedouins in Israel, Christian , Muslim, Israeli but Arab and entrepreneurs in Palestine. The house of tomorrowthey want building lies on the ability, sometimes relegated to the background, that women have to make a change in their societies, through leadership and new perspectives. In 2000 the United Nations adopted resolution 1325 of the Security Council on women, peace and security to enhance a more active role of women and the inclusion of gender perspectives in conflict prevention, management and conflict resolution given the bit rate of female participation in these fields.
The law In These parts (2011)
After the 1967 war Israel imposed a temporary military and judicial system in the West Bank and Gaza Strip. 40 years later, the Israeli presence is classified as an occupation and temporary has become permanent. With an audiovisual narrative that mixes images of file with current interviews of judges and legal advisers who helped build and postpone this system, the tapereminds The Gatekeepers (2012) not only for aesthetics but also the role played respondents in the history of the Middle East.Moral dilemmas, democratic values into question, some respondents say it is unnatural a system that has been designed to be perishable and has made them the judges who in turn are military and therefore citizens who judge suspects they consider further its enemies in a conflict without apparent end. Directed by Ra’anan Alexandrowicz.
Would you Have sex with an Arab? (2011)
Deliberately provocative title and can be banal, the fact is that this film -directed by Yolande Zauberman- speaks of an invisible but real barrier: interpersonal relationships between different cultures and religions. Through a direct question respondents they occur in all kinds of reactions. From the absolute rejection of self – criticism for their own answers. Natural acceptance of others to reflect on the impact it could have on the family a mixed couple. In one country, Israel, which exists only religious marriage but legally recognized civil marriages performed abroad, many of its citizens – about 20,000 each year -choose to marry in other countries like in nearby Cyprus, Russia or the United States. The wall, therefore, stands, being present also in the more intimate space of its citizens.
Israel vs Israel (2010)
Directed by Terje Carlsson . What they have in common a former military man , a rabbi, a civil and an anarchist? All Israelis are in addition to having a common cause: fighting for human rights. From a broad spectrum of values and approaches, they reject the policy of his Government regarding the settlements, the wall and checkpoints . Breaking the Silence, Rabbis for Human Rights, Machsom Watch and Anarchists Against the Wall are associations whose work puts the spotlight on access from the West Bank and the Gaza Strip to Israel.Access as the checkpoint of Qalandia located between Ramallah and Jerusalem and considered the busiest with about 20,000 people per day. All these checkpoints continue to rise -in 2011 were counted up 522-, result in the violation of the freedom of movement of the inhabitants of the Occupied Territories, as well as direct differences between the mobility of the Palestinians, which may to suffer hours of retentions and controls, and the settlers, who enjoy a much laxer standards.
This documentary set in the West Bank village of Budrus was directed by Julia Bacha and counts as major players with 1,500 inhabitants mostly farmers. Motives for starring in a documentary? In principle, none. In 2003 the Israeli army comes to Budrus to safeguard the construction of the separation wall in the area. It seems that we continue with the tense calm of the Occupied Territories. Anodyne film becomes argument when the people, led by Ayed Morrar, neighbor and member of Fatah, decided to join forces and make their peaceful resistance. 10 months protesting to achieve their goal: to alter the route of the wall joining political factions, to neighbors and international activists. Budrus not only brings us this story of struggle through peaceful protest, it speaks of the separation wall as an active component of the conflict, a barrier considered by the International Court of Justice as a violation of international law, but which already it has built 62% of its projected 700 kilometers. In addition, captured through his camera the meaning of the olive tree, strong and robust, for Palestinians it symbolizes the attachment to the land for which the two peoples struggle.
Encounter Point (2006)
Whoever wants to know the attitude of public opinion to achieve peace between Palestinians and Israelis, Encounter Point is his film. The documentary , directed by Ronit Avni and produced -like Budrus – by the peace organization Just Vision, brings us the work it does to achieve peace through dialogue. After more than two years of work, Encounter Pointshows the barriers facing people whose daily life unfolds against the backdrop of the conflict.Decide that to reach an agreement, they must work side by side and at least start talking. It sounds familiar? In this 2013 they have not only met the 20 years of the Oslo Accords but negotiators have been reunited after three years of jam in the peace negotiations. The right of Palestinians to return, Jewish settlements, the question of the two States or the existence of one single issues are still on the table. While diplomats and politicians try to reach an agreement, citizens and activists working on every day to provide a solution.
Peace, Propaganda and the Promised Land (2004)
Contextualization, the framework and objective information absent in the news coverage of the conflict between Israel and Palestine in the media of the United States. Or at least that’s what complaint this documentary – led by Sut Jhally and Bathsheba Ratzkoff-. Conducting a study of the use of language and lack of analysis compared to other international media, this film conveys the idea of the existence of a public opinion manipulated with biased information of an area of great geopolitical interest. The data show that 64% of adults in the US, in relationship and in the context of the Middle East conflict, support the option of Israelis; while those who sympathize with the Palestinians is 12%, similar to those who do not opt for either percentage: 11% of respondents.
Shalom Abu Bassem (2004)
Haladiya Street, Jerusalem. Two neighbors, Danny Robbins and Abu Bassem, New York Jew and Arab East Jerusalem. The two want to live in the Holy City, both consider it their home. But to achieve their desires, they have to coexist, respect and coexist. Twenty years of history and stories from the Arab neighborhood in East Jerusalem, two decades of the daily lives of people who have to do their part to achieve coexistence. But the effects of conflict are to be seen in everyday life, in which more than a community of neighbors has the weight on the shoulders of the story. Small steps towards reconciliation and the appearances of everyday end up resenting and thus, the dreams of peace of the inhabitants of the street Haladiya totter. Directed by Nissim Mossek .
Arna’s Children (2003)
The story tells us Arna’s Children – ofJuliano Mer Khamis is the story of the children of Jenin Arna Mer Khamis and that launched the Care & Learning project after the First Intifada (1987). His goal was that the protagonists could find new ways to express themselves against the occupation and facilitate a path of resistance outside the violent struggle.After winning the Alternative Nobel Prize awarded by the Swedish Parliament, Arna up in 1993 drama, The Stone Theatre, to carry out his idea of resistance through culture. The documentary shows how the project was successful, but the building was destroyed by the Israeli invasion in 2002. Finally, many of the children of Jenin ended radicalized their positions, enlisting in the armed struggle and some dying in terrorist acts. Today, the legacy of this work continues in Jenin, where the theater was reopened in 2006 after the success of the documentary directed by the son of Arna. It was renamed The Freedom Theatre.
On March 23, 2003 the PAC was Proud to present: PROFESSOR LOUIS RENÃ‰ BERES:
Israel and a Palestinian State - Prospects and Risks
Wow! Pipes evening unbelievable! Thank you to the over 900 people who attended Dr. Daniel Pipesâ€™ speech on October 20. Click here for more on this important PAC event on militant Islam, the war on terror and the Palestinian-Israeli War.
If you have any questions or suggestions, please,